I can't give you anything more insightful as to why it didn't do well. That's just the environment we are in now. “The other one is that with the current standard people expect from games – so much comes out, most of which fades into oblivion. The working theory for us is that potentially a lot of players watched the YouTubers and consumed the content that way. It's about exploration and the environment rather than there being a huge amount of skill. I wonder if that's because Scanner is a single playthrough experience there's not a huge amount that you do, there's not much player choice. We absolutely did not experience that with Scanner. We assumed there was this magic 1:1 mapping between YouTube sales and video game sales. If you have one of the big channels running a video series on you, I'd see a spike in sales.
Spending money outside of YouTube was really ineffective. “The marketing campaign was strong and I wonder if this was the problem because the only thing that we had ever found that moved the sales needle for Prison Architect was YouTubers. Now there are other games that have given us a lower score but we accept them. We have 80s from the likes of PC Gamer – if they're saying your game is 80 per cent you know you have done well.
If you look at its review scores, they're a little bit divisive. “With Scanner, it's very difficult because everything kind of went well. “We've had flops in the past, and I've always been able to point to things that I thought were the problem,” managing director Mark Morris tells PCGamesInsider. To put it lightly, the exploration-focused Scanner Sombre absolutely bombed, with the game selling 7,500 copies in its first three months on sale.
The studio’s previous release had sold in the region of two million players and generated well over $19m in sales.īut Introversion’s next project was anything but a financial success. After the success of Prison Architect, the success of developer Introversion Software’s following title was something of a sure thing.
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